Dodge Rodeo Program

The Dodge Rodeo Program is a fixture at rodeos and related events across the country. If you've gotten a “Never Back Down from a Challenge� game piece at a Dodge sponsored rodeo near you, then hang on to it and keep checking back at www.dodgeramprize.com. You've now got a chance to win an all new 2009 Dodge Ram 1500, the truck that lives up to the challenge to outthink, outperform, and outtough the competition.

If you don't have a game piece, log on, get a code and register. Just follow the prompts and you could win the truck, or one of another great gifts the Dodge Rodeo Program is giving away. And you can keep checking back every day.

Dodge is the official truck in the sport of rodeo.